5 Ways Salesforce Integrations Can Amplify Business Performance

 

If you use Salesforce CRM, you must be aware of how powerful a tool it can be at tracking the many different aspects of your business. But do you also know that there are some business apps you could integrate with your Salesforce account and get more done? For example, integrating Salesforce with an ERP solution like NetSuite can greatly streamline the workflow and make the company a lot more productive. Let's check out various ways integrating your apps with Salesforce can amplify performance:

 

Get fresh insights

 

When you integrate Salesforce with a customer-centric platform, such as Microsoft Dynamics or NetSuite, you can use the advanced reporting on usage of your products to inform your decisions. For example, when sales are decreasing, the account manager may recommend offering support, and when the sales are good, they could recommend endorsing add-on services.

 

Streamlining processes

 

For processes spanning different departments, integrating other apps with Salesforce can help improve efficiency. A good example is the processes of enrollment and payment of tuition for academic institutions. With Salesforce integration, you can have a centralized view of student data and thereby eliminate inefficiencies in the admission cycle.

 

Expanded analytics

 

Many CRM systems have decent analytics capabilities, but if you need deeper data analysis, you may want to Excel or other similar software. Excel comes with more advanced statistical and graphical analysis capabilities. You'll need to use a Salesforce connector for Excel to connect the two platforms and make use of the rich CRM data within Excel.

 

Speed

 

With the shift to cloud and mobile, customer expectations are now much higher than ever. About two-thirds of customers who send complain of bad service on social media demand a response within the same day, with 43% expecting it within an hour. This means companies must now move fast if they're to meet such expectations. By linking multiple sources of data to your Salesforce account, you empower customer service to take prompt action, and thereby meet the needs of the customer as soon as possible. Salesforce NetSuite Connector is built to transmit customer orders.

 

Accuracy

 

Connectivity improves not just speed but also accuracy. If you have invoice details stored in NetSuite, for instance, the employees who depend on Salesforce need to be able to access this information so they can work effectively. Having an integrated solution means they don't have to check data on multiple apps like salesforce excel, but instead have a single clear picture of all that's going on.